During Breast Cancer Awareness Month in October —brands and individuals all over the world create content to honor survivors, remember those lost to the disease, and support the progress we are making together to defeat breast cancer.
This year, BinSina Pharmacy - A member of Alkhayat Investment Group, had a different take on their breast cancer awareness campaign, they wanted to give hope to those who are struggling with Breast Cancer and to shed light on how the disease affects the lives of not only the patients but also their friends and family.
We hosted Tina Chagoury, a licensed Clinical dietician, health behaviour educator and a breast cancer survivor in a light active video asking her about her journey and her life during and post breast cancer to be an inspiration to all of our audience.
This professional campaign titled '8 Questions With BinSina' was published in United Arab Emirates in October, 2022. It was created for the brand: BinSina Pharmacy, by ad agency: Chain Reaction. This Digital medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 3 months ago by Social Media Manager: Menna Sallem of Chain Reaction AE.
Advertising Agency: Chain Reaction
Social Media Manager: Menna Sallem
Account Manager: Raya Qaddouri
Copywriter: Nabila Zaidi