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Crown Royal

Golden Apple

Agency: Anomaly

Behind the scenes.

Description

Crown Royal has joined forces with Anomaly, integrated production company L'ÉLOI, and its director Nik Mirus for its latest campaign.

To mark the launch of 23-year-old whisky, ‘Golden Apple’, the film welds together 3D and studio-filmed content to create a mystical universe, somewhere between reality and surrealism. Featuring extravagant bottles emerging from pools of liquid gold, gilded apples, and curious snakes, it surrounds Crown Royal with emblems of luxury.

Anomaly selected photographer, director, and DP Nik Mirus to shoot the campaign, represented by L'ÉLOI. Making use of his experience in both editorial and commercial content, he sought to answer the agency's brief for a world that feels luxurious, mysterious, and surreal to elevate the Crown Royal brand. To achieve this aura of otherworldliness, Nik worked closely with Baillat Studio in mixing CG and studio footage, combining this hybrid approach with beautifully lit, sensual textures for a touch of decadence.

The challenge of creating scenes that blended both CGI and practically shot elements demanded thorough pre-production work. Testing textures and creating mockups, the teams ensured that they were well prepared when it came to the day of the shoot.

This professional campaign titled 'Golden Apple' was published in Canada in July, 2023. It was created for the brand: Crown Royal, by ad agency: Anomaly. This Film medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted almost 1 year ago.

Credits

Agency: Anomaly
Producer: Anthony Martino Maurice
Production Coordinator: Avril Tremblay
Production Assistant: Thiebault Rouyer
Director: Nik Mirus
CGI Direction: Baillat Studio
CG Artist: Sindre Ulvik Péladeau, Max Stuehlen
1st AD: Isabelle Brutus
DOP: Ménad Kesraoui
1st AC: Kevin Gourvellec, Daniel Duranleau
Digital Imaging Technician: Jeremy Bobrow
Lighting Director & Key Gaffer: Nicolas Tomassini
Gaffer Best Boy: Philippe A. Robitaille
Key Grip: Lucas Navennec
Best Boy Grip: Frederick Demers
Best Girl Grip: Clara Gagnon
Bolt Driver: Christopher Kelly
Bolt Assistant: Guillaume Shea Blais
Art Director: Audrey St-Laurent
Set Assistant: Constance Lecourt
Rig Fix: Vincent Babrant
Food Stylist: Heidi Bronstein
Stylist: Juliette Bourbonniere
Manicurist: Ellie K
Hand Demo: Ivy Guerrier
Retoucher: Marc-Andre Dumas
Editing: Jacob Newnham
VFX & Post Production Producer: Charles Spina
Sound Mix & Design: Homy Studio
Compositing Artist: Ph Debiès
Colour Grading: Arketype

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