Kick Back

For the first time, Crown Royal is introducing a co-branded camo bag and capsule collection in collaboration with outdoor brand Realtree, creator of some of the world's most recognizable camo patterns. Created for Crown Royal Fine Deluxe, the brand's leading variant, the release reimagines the iconic purple bag with Realtree's signature APX camo pattern. This marks the first time Crown Royal has transformed one of its most recognizable assets through a collaboration of this scale. With the co-branded bag at the forefront, the brand has developed the limited-edition Crown Royal Camo Capsule Collection, featuring wearables and merchandise that give whisky lovers and outdoor enthusiasts everything they need to enjoy a classic Crown Royal kickback.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/crown-royal/9389551-en-crown-royal-realtree-partnership-camo-bag-capsule-collection-launch