Description
Norton Healthcare, the largest health system in Louisville, KY, has long been a beacon for universal access to high-quality care in what is historically a racially and economically divided city. Investments in its new West End hospital (the first in the neighborhood for 100 years), the Norton Healthcare Institute for Health Equity, and continued expansions and outreach throughout the area are evidence that the healthcare system believes that quality care can and should be easily available to everyone.
“We wanted our new Look for the N campaign to be an outward declaration of our purpose at Norton Healthcare and Norton Children’s: We don’t just want to make our lives better. We want to make every life better,” said Renee Murphy, Norton Healthcare senior vice president and chief marketing and communications officer. “Care is more than what we provide our patients. Care – without judgment, without hesitation – is our contribution to the world we live in.”
The campaign’s central theme, “All together,” illustrates Norton Healthcare’s desire to create a stronger, happier, and healthier Louisville in partnership with people who live and work in the community. Ads feature only iconic Louisville locations and real members of the community, many recognizable to residents. Even the music comes from local performers (hip-hop artist James Lindsey and The River City Drum Corps).
Doe-Anderson President and Chief Creative Officer Leyla Touma Dailey noted, “This campaign was designed as a love letter to Louisville. Every choice we made from development to production was guided by our promise to care for the entire community - the hidden gems, the generous people - by casting real neighbors, using local musicians, and featuring beloved landmarks. The true embodiment of being here for each other.”
Murphy adds, “Each person featured shared with us a story of how Norton Healthcare and Norton Children’s impacted their lives. We truly are the community’s health care partner.”
The new campaign launches with TV, out-of-home, and digital components today on July 17.
This professional campaign titled 'All Together ' was published in United States in July, 2023. It was created for the brand: Norton Healthcare, by ad agency: Doe-Anderson. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted 2 months ago by Lynne Collins.
Credits
Credits
Client – Norton Healthcare
Chief Executive Officer – Russ Cox
Senior Vice President and Chief Marketing and Communications Officer – Renee Murphy
Agency – Doe-Anderson
President, Chief Creative Officer – Leyla Touma Dailey
VP, Group Creative Director – Miles Harvey
VP, Director of Design – Zach Stewart
Associate Art Director - Kamryn Spence
VP, Director of Broadcast Production – Delane Wise
Broadcast Producer – Matt Boyle, Marianne Newton
Account
Chief Client Officer – Matt Woehrmann
SVP, Group Account Director – Claire Tidmore
Account Manager – Mary Charles Leasure
Project Manager – Meghan Gibson
Brand Strategist – Hanna Jezreel
SVP, Director of Media – Matt O’Mara
Digital Media Strategist – Jacob Lane
Production
Production Company - Good One Inc.
Director - Bethany Mollenkof
Production Company Producer – Brian Song
Editorial Company - Cosmo Street
Editorial Company producer - Edwina Lantigua
Editor - Quincey Kai / Meredith Bakken
Music Director/Music Producer - James Lindsey
Post-Production Company - Cosmo Street (edit) / The End (gfx/deliverables)
Post-Production Company producer - Edwina Lantigua (Cosmo Street) / Maura Murphy (The End)
