Crown Royal is taking you into their world by launching the first of several short films that showcase the brand’s premium label, Crown Royal Deluxe. Each film will focus on a different pillar of Crown Royal’s liquid attributes.
“Smooth”, the first of four masterful films to launch is a mesmerizing celebration of the smoothness of Crown Royal whisky, showcased through the lens of an iconic roller rink community of Detroit Michigan and features the prolific Moodymann - who has spun in the Detroit community for years. Set at a rink on a Friday night, the creative makes a scene for a perfect metaphor for the brand’s whisky blend - mesmerizingly smooth and full of flavor.
The short film was created in partnership with Anomaly NY, the campaign will be supported through OOH, social, paid media, and more.
This professional campaign titled 'Smooth' was published in United States in December, 2023. It was created for the brand: Crown Royal, by ad agency: Anomaly New York. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 3 months ago.