Description
Context:
To celebrate the arrival of the New Year, Great Wall Motors - GWM
sought to embrace the festive spirit while showcasing the emotional and aesthetic power of its models. The objective was to elevate the driving experience, transforming it into a symbol of celebration, escapism, and elegance.
Creative Concept:
The concept centers around a striking visual idea: an aerial perspective of a winding road that, through its curves, subtly forms the shape of a Christmas tree. This visual represents a "turn" toward a promising new year while highlighting the performance and precision of the brand's vehicles.
The Christmas tree, a key element of the aesthetic, is a minimalist and sophisticated celebration of the holiday spirit. Combined with an evocative tagline, it invites drivers to "take the road with more celebration" and approach the future with boldness.
Objectives:
Strengthen the association between the brand and values of celebration, design, and innovation.
Evoke positive and festive emotions in the audience through a compelling visual narrative.
Inspire a sense of discovery and movement, positioning the brand as a key part of new beginnings.
This professional campaign titled 'Go With More Celebration' was published in Morocco in December, 2024. It was created for the brands: GWM and GWM Morocco, by ad agency: Boomerang Communication. This Digital and Print media campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 2 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Credits
Advertising Agency: Boomerang Communication
Creative Director : Samira Rafi
Copywriter: Sophia Maazou
Art Director: Fettah Kacihi / Naima El Aiboud
Graphiste : Oumaima khouldi / Bouchra Lahsaini
Strategy Director : Mehdi Bouayad
Digital Director : Mohammed Chaoui
Account Manager : Nadia Sellam / Meriem Ennaciri