Description
GWM in “electrifying” visuals for ORA 03. Agency ASIA signs launch of compact EV in Brazil.
Following the success of hybrid SUV Haval H6 in Brazil, GWM announces the start of sales of compact EV ORA 03 in 2 main versions: Skin and GT.
With an eye-catching campaign signed by ASIA, the Chinese autotech sought inspiration from the work of Taiwanese artist Damon Hsieh to create impactful visuals that ultimately relate to the design and personality of the car.
“Damon’s work seeks to bring more beauty and sophistication to the world through design and technology, and if we look at it, this is also ORA’s proposal”, says Vico Benevides, CCO & Co-founder of ASIA.
Ruled by the concept “100% electric, 100% electrifying”, the headlines address ORA's points of differentiation such as the silent engine, top-notch technology, and unique design.
For now, the campaign is running across digital media, OOH and occasional print publications in Brazil and will be soon exported to other LATAM countries.
This professional campaign titled '100% electric, 100% electrifying' was published in Brazil in March, 2024. It was created for the brand: GWM, by ad agency: Asia. This Integrated and Print media campaign is related to the Automotive industry and contains 7 media assets. It was submitted about 1 month ago.
Credits
Agency: ASIA
Client: GWM
Product: ORA 03
CEO: Sérgio Brandão
CCO: Vico Benevides
Executive Creative Director: Rafael Genu
Creative Director: Manoel Michael
Copywriters: Daniel Duarte, Rafael Genu
Art Director: Vico Benevides
Client service: Rafael Lopes, Ingrid Lobo, Daniela Saad
Planning: Carla Sá, Lívia Lanzoni
Media: Rodrigo Carmo, Marcelo Marujo, Camila Carvalho
Production: Taís Caetano, Larisa Deruzzi
Visual artist: Damonxart
3D and Animation: Dirty Works
Approval: Oswaldo Ramos, Luis Fernando Guidorzi
