Flash Wondermint, as the 1st chewing gum brand created in Morocco in the 50's, is an iconic brand for boomers, but not for Gen Z and Millenials. We wanted to make Flash cool again, so instead of using mainstream influencers like other brands, we decided to address our target with this idea that being cool is not to be mainstream, to be followed, or to have a lot of influencers. To be cool is a spirit, is to create, to follow your own path, even if your cool is not for everyone, or your cool is considered as uncool. As young Moroccans are criticizing more and more mainstream influencers, we decided to partner with content creators representative of different digital subcultures, and to give life to their creations in an online film.
We isolated niche content creators with small communities to target Moroccan Gen Z.
It's Medd : Designer 24 K followers
Salma.Jourani : photographer 9078 followers
Faiçal.Adali : Visual Artist 8233 followers
Blizzart : Visual Artist 33K followers
Sofco : Music Artist 13,8 K followers
This professional campaign titled 'Flash Feat. Moroccan Artists' was published in Morocco in December, 2021. It was created for the brand: Flash Wondermint, by ad agency: The Next Click. This Digital medium campaign is related to the Food industry and contains 7 media assets. It was submitted 12 months ago by Executive Creative Director: Quods Ouaissi of THE NEXT CLICK.
Advertising Agency: THE NEXT CLICK, Casablanca, Morocco
Director: Abdelhadi Belkhaddar
Director: Abdelali Debbagh
Executive Creative Director: Quods Ouaissi
Copywriter: Reda Kadmiri
Copywriter: Manar Bikdir
Senior Art Director: Mohamed Zbir
Senior Art Director: Rajae El Battah
Art Director: Ayoub Talib
Vfx: Ismail Talhi
Account Director: Meryem Amraoui
Account Manager: Ikram Dadi
Strategic Planner : Safaa Lharti
CEO : Oussama Amraoui, Hassan Rouissi