Description
GWM is taking a bold step in breast cancer awareness through its Ora model, designed primarily for women. This initiative highlights the brand's dedication to promoting a crucial cause.
The Ora's unique design features a distinctive visual element—one headlight intentionally omitted—symbolizing the importance of awareness and early diagnosis. This bold statement serves as a reminder that every woman deserves the opportunity to take control of her health and prioritize regular screenings.
By raising awareness through its vehicles, the Ora aims to inspire conversations about breast cancer and encourage proactive health measures, reinforcing the message that early detection can save lives.
So, don’t let cancer brake your ride.
This professional campaign titled 'Don’t let cancer brake your ride' was published in Morocco in October, 2024. It was created for the brand: GWM, by ad agency: Boomerang Communication. This Digital medium campaign is related to the Automotive and Public Interest industries and contains 2 media assets. It was submitted 3 months ago by Creative Director: Samira Rafi of Boomerang Communication.
Credits
Advertising Agency: Boomerang Communication
Creative Director : Samira Rafi
Art Director: Fettah Kacihi
Copywriter: Sophia Maazou
Strategy Director : Mehdi Bouayad
Account Director : Nadia Sellam
Account Mananger : Meriem Naciro, Wissal Khalfi, Dounia Assoussi
