ADVERTISING

GWM Morocco GWM

Chinese New Year

Agency: Boomerang Communication

Description

Context
In Chinese culture, the Snake represents intelligence, adaptability, and smooth movement—gliding effortlessly through challenges with precision and grace. As we enter the Year of the Snake, it’s a reminder that the journey ahead is not just about speed, but about control, agility, and mastering every turn.

ConceptSome roads are more than just paths—they tell a story. This winding road carves the silhouette of a Snake, embodying the perfect balance of agility and control. Just like the serpent anticipates every move, GWM vehicles are designed to master every curve, delivering seamless handling, precision, and confidence on any journey.This New Year, embrace the road ahead with intelligence and power.
Happy Year of the Snake!

This professional campaign titled 'Chinese New Year' was published in Morocco in January, 2025. It was created for the brands: GWM and GWM Morocco, by ad agency: Boomerang Communication. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 6 days ago by Creative Director: Samira Rafi of Boomerang Communication.

Credits

Advertising Agency: Boomerang Communication
Creative Director : Samira Rafi
Copywriter: Sophia Maazou
Art Director: Fettah Kacihi
Strategy Director : Mehdi Bouayad
Digital Director : Mohammed Chaoui
Account Manager : Nadia Sellam / Meriem Ennaciri

ADVERTISING

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