Execution Idea: Partnership with Fortnite and DC Comics to bring the “Celsius superpowers” to life.
Execution Idea: Celsius cans act as a grabbable item in the game and when picked up, they give a power boost to the player.
Execution Idea: Players are encouraged to collect the cans to collect points.
Execution Idea: If enough cans are collected, players can receive the exclusive Celsius x DC Comics branded skins.
Description
Problem: People drink more coffee than Celsius. Insight: To gen z, caffeine is seen as a "superpower" that gets them through the day. solution: Celsius is your superpower.
This student campaign titled 'Caffeine is your superpower' was published in United States in December, 2024. It was created for the brand: Celsius, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Food industry and contains 7 media assets. It was submitted 27 days ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Nadine Walker
Copywriter: Nadine Walker
Instructor: Daniel Lombardi
