Description
Thrift stores are a great way to reduce waste when trying new clothes or getting materials for a new hobby. This print series uses simple items in a store to tell a humorous story of how a new hobby can be discovered. The accompanying digital campaign uses an app to help sort your clothes for your next donation to Goodwill.
This student campaign titled 'Discovery Awaits' was published in United States in December, 2024. It was created for the brand: Goodwill, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Fashion and Retail Services industries and contains 5 media assets. It was submitted 7 months ago.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Daniel Arougheti
Instructor: Mel White
