Apollo Tyres in collaboration with Wunderman Thompson India, has unveiled the latest TVC for its off-roading motorcycle tyres, Apollo Tramplr. Through this power-packed commercial, Apollo Tyres is set to create a distinct spot for itself in the crowded all-terrain tyre market where every brand claims to offer true-blue off-roading tyres. This TVC is created to strike a chord with the adventure loving bikers who want the best tyres for their motorcycles.
Conceptualised by Wunderman Thompson, the TVC is based on a unique and interesting observation. When it comes to off-roading adventure, every brand has the same thing to say and show to prove their point. The same mountains. The same trails. The same obstacles. There is nothing new. It is time to challenge the sameness. It is time to tell the world that adventure isn’t about visiting the same place, taking the same turn or following the same road taken by millions.
Thus ‘Go Beyond Sameness’ was born. It is a call to every adventure lover to find new routes, challenge the limits, and discover something the world has never seen before. Because the real adventure begins when you go beyond sameness.
This professional campaign titled 'Go Beyond Sameness’ with Tramplr' was published in India in September, 2022. It was created for the brand: Apollo Tyres, by ad agency: Wunderman Thompson India. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 1 year ago.