Description
There are sportsmen and there are legends! Sachin Ramesh Tendulkar (SRT) is one such legend who inspired billions. The number 10 donned by Sachin symbolised performance, which only legends pull off. In fact, very few sportsmen get the privilege to wear this iconic no 10. Apollo Tyres has launched a multimedia campaign on SRT’s 50th birthday to celebrate the legend.
The campaign conceptualized by Wunderman Thompson India has a series of digital first content which will not only bring alive the various aspects of Sachin’s performance, and some memorable ‘Perfect 10’ moments of his career, along with some fun engaging elements as well.
This professional campaign titled 'No nonsense, only performance!' was published in India in April, 2023. It was created for the brand: Apollo Tyres, by ad agency: Wunderman Thompson South Asia. This Film medium campaign is related to the Automotive and Sports industries and contains 1 media asset. It was submitted 12 months ago.
Credits
Agency: Wunderman Thompson South Asia
Account Management : Vaibhav Sahani, Tanuj Karol
Account Planning : Anchit Chauhan
Creative :Sundeep Sehgal ,Manmeet Singh, Chandan Singh, Shonit Gupta
Digitalmedia : Team Mirum – Arvind ,Sachin Dhir & Swati
Team Apollo : Vikram Garga , Remus D’Cruz, Jasmine Singh , Archan Banerjee, Parul Tandon & Tarun Mangal
Production :Small Fry Production
Executive Producer : Girish Singh
Direction : Ali Ahmed & Sundeep Sehgal
