How do you increase chili burger sales by 247% in only one month? You unleash the ultimate chili-loving character. Sporting bibs, trophies and a whole lifestyle dedicated to chili burgers, we created Chili Billie Jones. With his hilarious personality and entertaining backstory, Chili Billie Jones quickly stole peoples’ hearts and filled their stomachs.
This professional campaign titled 'Chili Billie' was published in United States in July, 2022. It was created for the brand: Pal's, by ad agency: Creative Energy. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: Creative Energy, Johnson City, USA
Executive Creative Director: Will Griffith
Creative Director: Greg Nobles
Art Director: Sarah Growden
Senior Copywriter: Theo Harris
Copywriter: Taylor Waisanka
Stylist: Tammy Blevins
Brand Executive: Teresa Treadway
Production Company: Dace & Mohr, Nashville, USA
Executive Producer: April Dace
Director: Jeff Venable
Director Of Photography: David Ogle