There are countries that have welcomed large amounts of immigrants in their territories, giving rise to a cultural mix that is reflected in the neighborhoods of their biggest cities.
Netflix’ content varies from country to country, but it overlooks the immigrant settlements with represent different cultures from around the world in a single city.
We turned the immigrant neighborhoods into areas where anyone can access the Netflix content that is made in the countries those communities represent.
¡We connected all the cultures of the world in one city!
This student campaign titled 'Global Neighbourhoods' was published in Colombia in May, 2022. It was created for the brand: Netflix, by ad school: Universidad de los Andes. This Content, Digital, and Outdoor media campaign is related to the Recreation, Leisure industry and contains 4 media assets. It was submitted 5 months ago by Julian Ocampo of Wunderman Thompson Colombia.
Advertising Agency (School): Universidad de los Andes, Bogotá, Colombia
Art Directors: Julián Ocampo, Gabriela Pérez
Copywriters: Yekar Osorio, Samuel Prieto
Video Producer: Felipe Bernate