Red Stripe

It's Maad

Agency: Third Ear

New Red Stripe Rum Drinks


Red Stripe set out to launch new ready-to-drink rum-based beverages with the ambition to embrace the Jamaican roots of the brand. Brought to life by creative agency THIRD EAR, the campaign centers around the stories of creatives, makers and artists in Caribbean-American communities in Brooklyn and Miami.

This professional campaign titled 'It's Maad' was published in United States in May, 2023. It was created for the brand: Red Stripe, by ad agency: Third Ear. This 360° and Film media campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 1 year ago.


Red Stripe Brand Team
Oscar Martinez - Senior Director Marketing & Innovation
Karla Flores - Brand Director
Bernie Guzman-Lopez - Trends & Insights Lead
Bryan Bozzone - Manager, Innovation Execution

Creative Agency - THIRD EAR
Serge Flores - Chief Creative Officer
Evana Flores - Creative
Yesenia Rodriguez - Creative
Ed Castillo - Chief Strategy Officer
Shelley Hall - VP, Account Leadership
McKenna Caughey - Account Leadership
Enea Abbud - Project Management
Michael McLaughlin - Senior Producer
Leo Olper, SVP Managing Director

Production Credits
Production Company: 1stAveMachine
Director: Ron Brodie
EP/ Partner: Sam Penfield
EP: Ella Nuortila
Producer: Garrett Fennelly
Producer/ Production Supervisor: Kevin Murphy
DP: Carlos Medina
Photographer/ Lighting Designer: Don Brodie

Post Production Company: Studio PPS
Post Producers : Madison Brigode
VFX and Lead Artist: John Loughlin
Post Coordinator: Jomari Perez
Director and Editor: Ron Brodie
Editor: Jonathan Vitagliano
Animators: Vincent Bilodeau, Djeison Canuto, Craig Davis and John Harrison.
Colorist: Connor Coolbear
Color Producer: Oliver Whitworth
Composer: Dylan Nowik


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