Description
Once you get the taste of driving a Maserati, can you really blame yourself if your don’t like the Maruti car anymore? Exactly. It's found out from common human behaviour that experiencing an aesthetically upgraded surrounding can uplift aspiration of an individual thus inspire to achieve the extraordinaries. IKEA found 52% believe their home reflects them and supports mental wellbeing.
While other luxury paint brands emphasize functionality and aesthetics, Berger Luxury Silk aimed to transcend the ordinary. With Brand Ambassador Bidya Sinha Mim’s elegance, we conveyed that a luxurious environment not only elevates your space but also inspires you to outshine yourself, break free from the mundane, and pursue the extraordinary. Truly, extraordinary surroundings unlock our fullest potential.
The Luxury Silk Launch Key Visual (KV) embodied the product’s sophistication, complemented by Bidya Sinha Mim’s radiant beauty. The message was clear: the right environment awakens inner glamour and potential, empowering you to surpass limits and achieve greatness. Luxury Silk encourages transforming walls into canvases of inspiration, pushing beyond the ordinary to embrace the extraordinary.
We reimagined walls as more than passive backdrops—they are companions that inspire us to reach new heights. Without inspiration, walls become barriers, confining us to mediocrity. Luxury Silk breaks these barriers, turning walls into sources of inspiration that propel us toward extraordinary destinies.
This professional campaign titled 'Glamour Beyond Ordinary - Berger Luxury Silk' was published in Bangladesh in January, 2025. It was created for the brands: Berger and Berger Paints, by ad agency: Analyzen. This 360°, Film, and Integrated media campaign is related to the Industrial, Agriculture and Other industries and contains 3 media assets. It was submitted 9 days ago.
Credits
Risalat Siddique - The Man of Steel (Chairman)
Sumit Saha - The Rainmaker (Managing Director)
Turas Ayman - Loki (Creative & Planning Director)
Wasifa Rahnuma Islam-Moana (Strategic Planning Director)
Towhida Haq Yume - The Shaman (Brand Director)
Md Azharul Amin Russell - Black Panther (Creative Director)
Rahik Sumail - (Strategic Planning Manager)
Suhi Ahmed Susan - Black Widow (Copy Manager)
Muzahid Tonmoy (Junior Copywriter)
Tahmid Antar (Junior Copywriter)
Charu Shilpi-Lilith (Assistant Art Manager)
Aalif Noor Bin Giash -Van Gogh (Associate Art Manager)
Roman Islam - Thanos (Senior Visualiser)
Salsabil Islam - Rick Sanchez (Senior Brand Executive)
Director: Md Rasel Sikder
Production House: TrueNorth Films
Starring: Bidya Sinha Mim