Description
As millions embrace 'Dry January,' FCB Health New York, an IPG Health company and SAFE Project are shining a light on a sobering reality: the winter months often drive dangerous increases in alcohol consumption.
The new campaign, entitled “The Snowball” is addressing this critical yet often overlooked reality of alcohol misuse with a compelling visual metaphor: an ever-growing snowball that represents how alcohol misuse can spiral during the shorter winter days, leading to cirrhosis and other life-threatening conditions. The campaign draws pathos from its soundtrack -- Billie Holiday's "Everything I Have is Yours" – an intentional choice given her own tragic battle with substance abuse.
AI-driven tools and processes were brought in during the animation rendering stage helping to bring this urgent message to life. SAFE Project’s TheSnowball.org provides immediate, accessible resources for those caught in this cycle whether they're struggling themselves or supporting loved ones.
This professional campaign titled 'The Snowball' was published in United States in January, 2025. It was created for the brand: SAFE Project, by ad agency: FCB Health New York, an IPG Health Company. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 9 days ago.