Description
To "give a hand" is a universal metaphor for help. But for a blood donor, it requires a specific, physical action: extending an arm.
As AVIS approaches its 100th anniversary, St.John's Agency strips the narrative down to this essential movement. The campaign portrays diverse individuals—from a rugged biker to a refined lawyer—united by the same gesture towards the camera. They aren't reaching out to ask for anything; they are reaching out to offer something. It is the visual bridge where a simple anatomical movement transforms into a lifeline, proving that the way we help is the same for everyone.
This professional campaign titled 'Give a Hand' was published in Italy in December, 2025. It was created for the brand: AVIS - Associazione volontari Italiani Sangue, by ad agency: St.John's. This OOH Outdoor and Print media campaign is related to the Public Interest industry and contains 7 media assets. It was submitted 2 days ago.
Credits
Advertising Agency: St.John's, Milan
Creative Partner: Gigi Pasquinelli, Nicola Lampugnani
Business Partner: Domenico Grandi
Photographer: Rugge The Cat / AI
