Salvos Stores

Gifts that mean more

Agency: The General Store

Gifts that mean more – office

Gifts that mean more – book

Gifts that mean more – electronics

'Gifts that mean more' 30" film – office

'Gifts that mean more' 30" film – books

'Gifts that mean more' 30" film – electronics

Gifts that mean more – social

Gifts that mean more – social

Gifts that mean more – books


At Salvos Stores, 100 per cent of profits support programs that transform the lives of Australians in need, such as those experiencing hunger and homelessness. And through its support of the circular economy and numerous sustainability initiatives, Salvos has also diverted over 40 million items from landfill in the past year.

As the festive season draws near and buying presents is on everyone’s to-do list, we worked with Salvos Stores to take a purpose-led, yet humorous, approach in its new Christmas campaign.

The campaign signifies a playful step change in Salvos Stores’ brand personality. Within the three hero films, the awkward hugging and tongue-in-cheek dialogue bring to life the impact that a preloved gift has on the environment and community.

This professional campaign titled 'Gifts that mean more' was published in Australia in October, 2023. It was created for the brand: Salvos Stores, by ad agency: The General Store. This Film medium campaign is related to the Retail Services industry and contains 9 media assets. It was submitted 6 months ago.


Client: Salvos Stores
Customer Experience Manager: Matt McMahon
Senior Customer Experience Manager: Tim O’Brien
Customer Campaign Partner: Sarah Keogh
Creative Agency: The General Store
Chief Creative Officer: Marcus Tesoriero
Creative Director: Andrew Jones
Art Director: Daniel Li
Copywriter: Mitch Taylor
Group Account Director: Sommer Smith
Senior Account Director: Kiki Jones

Production Company: Painted Black
Director: Armand de Saint-Salvy
DOP: Aaron McLisky
Production Designer: Jan Edwards
Producer: Henry Richardson
Photographer: Charles Grant
Sound design: Squeak E Clean Studios


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.