Vipps MobilePay

Makes Difficult Easy

Agency: &Co. / NoA

MobilePay – Makes Difficult Easy


You can explain the feeling of ease by pointing out cool and functional features of a product. But if you want that feeling of ease to stay with your audience, it is much more impactful to make them feel it - not just rationally undertand it. This ad for Nordic fintech company Vipps MobilePay does exactly that, by transforming the fundamental human insight into a film that dazzles you by Olympic level gymnastics illustrating the ease of life when letting Vipps MobilePay do the heavy lifting.

This professional campaign titled 'Makes Difficult Easy' was published in Denmark and Finland in October, 2023. It was created for the brand: Vipps MobilePay, by ad agency: &Co. / NoA. This Film medium campaign is related to the Electronics, Technology and Finance industries and contains 1 media asset. It was submitted 4 months ago.


Client: Vipps MobilePay
Head of brand & marketing: Lars Istre
Nordic Marketing Lead Users: Eivind Hjermstad-Sollerup
Nordic Head of Campaigns & Media: Simon Leth-Sørensen
Campaign Manager: Benedicte Helverskau Pedersen
Head of Brand Strategy: Hanne Danielsen
Nordic Campaign Manager: Emilia Patro Lorentz
Copywriter: Katri Kaleva
Copywriter: Johanne Marie Legarth Ryge Vig
Creative agency: &Co. /NoA
Creative Director: Rune Petersen
Creative Director: Kristian Eilertsen
Art Director: Rune Petersen
Copywriter: Kristian Eilertsen
Graphic Designer: Morten Grundsøe
Media Strategist: Mark Ellegaard
Planner: Aylin Kanpak
Account Manager: Mathilde Steen & Katrine Ringsing
Account Director: Morten Fabricius
Agency Producer: Lene Meyer, Caspar Redgrave
Agency Editor: Søren Jespersgaard Albrechtsen, Frederik Topsøe
Creative Agency collaborator: Bob the Robot / NoA
Creative Director: Henri Haka
Art Director: Veikko Heikkilä
Copywriter: Anssi Halkola
Planner: Ilkka Uotila
Account Manager: Maija Virtanen
Account Director: Hanna Palo
Production company: Giants & Toys
Executive Producer: Calle Isberg
Producer: Mimmi Silfverlood
Director: TRAKTOR
Director of Photography: Tim Maurice Jones
Grade: Oskar Larsson, Tint Post Stockholm
VFX: Olle Black, Jennifer Jallow, Evelina Åström, Tint Post Stockholm
Actor: Jonathan Bourne
Body double #1: Laura Traets Bulgarian group rhythmic gymnast. She is the 2020 Olympic champion in the group all-around. She is the 2018 World and 2021 European champion in the 5 balls and the 2018 European champion in the 3 balls + 2 ropes. She is a two-time (2018, 2019) World group all-around bronze medalist and the 2017 World all-around silver medalist.
Body double #2: David Rumbutis Swedish champion in gymnastics. He qualified for the 2020 Summer Olympics. Today, he competes for All Star Gymnastics.
Media agency: Carat
Client Manager: Andrea Breum
Senior Strategist: Outi Karppanen
Digital Director: Julia Rasmussen

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