ADVERTISING

Logitech Streamlabs

"Unleash Your Live"

Agency: Catalyst

Description

Streamlabs “Unleash Your Live” campaign is a new initiative from the Logitech subsidiary, designed to inspire and empower streamers in the gaming community. Created by Catalyst, the new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing Streamlabs' successful adaptability in meeting this industry's evolving demands and requirements. The new branding, including an electrifying campaign directed by SixTwentySix’s Iris Kim with intricately crafted VFX and motion design production by Shapes & Forms, debuted at TwitchCon 2023, the premier gaming convention.

This professional campaign titled '"Unleash Your Live"' was published in United States in October, 2023. It was created for the brands: Logitech and Streamlabs, by ad agency: Catalyst. This Digital and Integrated media campaign is related to the Electronics, Technology and Gaming industries and contains 1 media asset. It was submitted 4 months ago.

Credits

Agency: Catalyst, Denver, USA
Executive Creative Director: Carlos Musquez
Creative Director: Rachael Morello
Senior Art Director: Kim Green
Senior Copywriter: Laura Duarte
Strategy Director: Hugh Firebaugh
VP of Insights + Strategy: Ryan Cooper
Senior Account Executive: Jennifer Svoboda
Account Director: Ariel Lawrence
CEO: Gem Swartz

Production Company: SixTwentySix, Los Angeles, USA
Director: Iris Kim
Executive Producer: Austin Barbera
EP / Head of Production: Matias Letelier
Production Coordinator: Amber Bolden
Executive Assistant: Kate Manning
Post Producer: Dan Gilette
Producer: Carina Mak

Production Manager: Kelsey Anderson
Production Coordinator: Michael Magaña
1st AD: Liz Sacks
2nd AD: LaMar Stewart

DP: Andrew Yuyi Truong
1st AC: Noah Ramos
2nd AC: Jenny Roh
Sound Mixer: Chris Cole
DIT: Ellen Feldman
VTR: Adrian Delgado
Techno Crane Operator: Jun Li
Lead Crane Operator: Garrett Dorin
Crane Technician: Richard Luna
Remote Head Tech: Jay Sheveck

Photographer: Brian Tampol
Digi-Tech: Darren Vargas
Photo Gaf / Light Tech: Saul Barrera
3rd Asst: Jon Pham

Gaffer: Kevin Kim
Best Boy Electric: Luis “Tony” Cantor
Electric: Justin Roxbrough
Electric: Bailey Clark
Electric: Mauricio Aguilar

Key Grip: Marlow Nunez
BB Grip: David “Frenchie” Connan
Grip: Matt Toledo
Grip: Abel Soto

Production Designer: Cody Fusina
Art Director: Mitchell Dillon
Leadman: Emmett Tekstra
Set Decorator: Jaime Beebe
Set Dresser: Noah Vasquez

HMU: Vicky Garcia
Makeup Assist: Nina Potts
Stylist: Franca Park
Stylist Assist: Randy Molina

Talent:
Valkyrae - Rachell Hofstetter
JWonggg - Justin Wong
DanucD - Dana Dima Gard
JaharaJayde - Jahara James
Halite - Hunter Frazier
Spofie - Sofie Siegel

Publicist: Carrie Wick

Medic: Jose Bautista
Set PA: Billy Milligan
Set PA: Ryan Gangl
Set PA: Bryan Jones
Set PA (Truck): Ben Danielson
Set PA (Truck): Julio Catalan

Motion Design Studio: Shapes & Forms, Los Angeles, USA
Executive Producer: Thomas Knight
Executive Creative Director/Partner: Fabian Garzon
Creative Director: Julio Ferrario
Brand Director: Byron Regej

Sr. Producer: Michael Boretz
Brand Producer: Katelin Perry

Art Director: Nano Vazquez

Design: Jonathan Duran
Design: Felipe Ramirez
Design: Omar Galvis
Design: Nano Vazquez
Design: Michael Nowak

Sr. Lead Compositor: Nick Blancarte
Lead Animation: Nano Vazquez
Compositor/Animator: Ryan Game
Compositor/Animator: Tim Santos
Compositor: Juan David Vasquez

Editor: Michelle Hanitijo
Composer/Sound Design/Mix: Diego Cacere
Sweetening: Lime Studios
Color: Kinan Chabani

Roto & Tracking: CGI Nexus

Animation Studio (Spofie Animation): Apus, Lima, Peru

Executive Producer: Gabriel Bonilla
General Production: Jantzen R. Estela
Direction: Alessio Del Pozo Temoche “Arta Lima”
Line Producer: Barbara “Barbie” Rios Tamayo
Production Assistant: Francesca Rodríguez
Character Design & Layouts: Gianella Mayorga
Set Design & Backgrounds: Joel Saire
Animation: Helen De La Cruz
Animation: José Bravo
Animation: Valeria Barrantes

Clean Up: Carolina Cabrera
Clean Up: Gabriela Parraga
Clean Up: Irene—chan
Clean Up: Lenisce Alvarado
Clean Up: Valeria Barrantes
Administration: Felipe Mateo

ADVERTISING

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