Sanitary pads are wrapped in newspapers in India to prevent them from being seen. Owing to this, young girls grow up believing that periods are inauspicious, something that needs to be hidden. McKinsey Design takes a step towards helping these girls build a positive perception with periods from a young age. They do so by replacing the newspapers at medical stores with gift wrapping paper. A wrapped gift always gets kids excited about what’s inside. Not being ashamed of it from an early age will help them shape a future where pads don’t need to be wrapped at all.
This student campaign titled 'Gift For Her' was published in Germany in March, 2019. It was created for the brands: McKinsey Design and The Case For Her, by ad school: Miami Ad School. This Design medium campaign is related to the Health industry and contains 2 media assets. It was submitted over 3 years ago by Mr.: Rasesh Patkar of Miami Ad School Europe.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creatives: Swarna Thomas, Rasesh Patkar, Lavina Chandwany