This limited-edition packaging was designed to raise awareness to the declining Southern Resident Killer Whales population – the pod of whales that spend their days within the Georgia Strait. Each pack is an exact representation of a specific whale within the population matching each of their eye and saddle patches. To launch the pack, we installed a large public art piece with orca whale fins arranged as a graph to show the decline of the SRKW population over a 30 year span.
This professional campaign titled 'Pod Pack' was published in Canada in August, 2019. It was created for the brand: Vancouver Island Brewing, . This Design medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 3 years ago by Associate Creative Director: Eric Seymour of One Twenty Three West.
Advertising Agency: One Twenty Three West, Vancouver, Canada