ADVERTISING

Description

This limited-edition packaging was designed to raise awareness to the declining Southern Resident Killer Whales population – the pod of whales that spend their days within the Georgia Strait. Each pack is an exact representation of a specific whale within the population matching each of their eye and saddle patches. To launch the pack, we installed a large public art piece with orca whale fins arranged as a graph to show the decline of the SRKW population over a 30 year span.

This professional campaign titled 'Pod Pack' was published in Canada in August, 2019. It was created for the brand: Vancouver Island Brewing, . This Design medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted almost 3 years ago by Associate Creative Director: Eric Seymour of One Twenty Three West.

Credits

Advertising Agency: One Twenty Three West, Vancouver, Canada

ADVERTISING

iStock Essentials

Aerial Drone Shot of West Coast ...

Artist: David Copithorne

iStock Signature

AERIAL View of the Baynes beach,...

Artist: simonkr

iStock Signature

Snow on Vancouver Island

Artist: ChristiLaLiberte

iStock Essentials

Misty mountain rainforest, Vanco...

Artist: Ken Dawson

iStock Signature

Breaching Humpback Whale - Slow ...

Artist: Schroptschop

iStock Essentials

Slow Motion Magical Forest Moun...

Artist: Ken Dawson

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.