The youth today loves to travel. They are always ready to pack their bags and head out. The only thing that they never pack is a condom. Durex wants these wanderers to carry a condom with them on all their adventures. So, we turned Durex condoms into little pocket-passwords for free Wi-Fi hotspots, or as we call them, d-spots. d-spots are placed at locations most frequented by youngsters. Youngsters can simply scan a Durex condom to connect to a d-spot, thanks to object recognition technology. Go ahead young ones, we’ve got you covered.
This student campaign titled 'd-spot' was published in Germany in March, 2019. It was created for the brand: Durex, by ad school: Miami Ad School. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 3 years ago.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Creatives: Laura Starace, Rasesh Patkar, Swarna Thomas