School: Miami Ad School


The youth today loves to travel. They are always ready to pack their bags and head out. The only thing that they never pack is a condom. Durex wants these wanderers to carry a condom with them on all their adventures. So, we turned Durex condoms into little pocket-passwords for free Wi-Fi hotspots, or as we call them, d-spots. d-spots are placed at locations most frequented by youngsters. Youngsters can simply scan a Durex condom to connect to a d-spot, thanks to object recognition technology. Go ahead young ones, we’ve got you covered.

This student campaign titled 'd-spot' was published in Germany in March, 2019. It was created for the brand: Durex, by ad school: Miami Ad School. This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising School: Miami Ad School Europe, Hamburg, Germany
Creatives: Laura Starace, Rasesh Patkar, Swarna Thomas


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.