Children spend 6 to 9 hours a day in front of a device. This has led to a sedentary life and with it one of most important problems in today's society: Obesity. Netflix wants to break the sedentary lifestyle with a creative, original and fun way that will make children want to get out of the couch and move. Netflix launches Moving Child, a platform that blocks its content with one clear objective: making children move and have fun while watching their cartoons.
This student campaign titled 'Get Up' was published in Mexico in May, 2019. It was created for the brand: Netflix, by ad school: Miami Ad School. This Experiential medium campaign is related to the Media and Public Interest industries and contains 1 media asset. It was submitted almost 4 years ago by Art Director: CATARINA BARCALA GOSENDE of Miami Ad School.
Advertising School: Miami Ad School, Mexico City, Mexico
Art Director: Catarina Barcala
Art Director: Ingrid Parada