Swedish telco Telia works to combat loneliness among the elderly during the holidays by demonstrating the possibilities with modern day communication technology. About 500 000 Swedes say that they feel extra lonely during Christmas, many of whom are senior citizens. An age group that is also overrepresented regarding lack of digital “know how”. So, during December Telia set out to inspire and demonstrate how stable and unlimited internet connections together with modern digital communication tools like Facetime or even a mobile presence device can help seniors stay in touch with family, friends and grandkids for Christmas.
This professional campaign titled 'Grandma on a stick' was published in Sweden in December, 2019. It was created for the brand: Telia, by ad agency: JMWGolin. This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: JMWGolin, Stockholm, Sweden
PR: Linn Hulten
Project manager: Janna Schibbye
Executive Creative Director: Joakim Karlsson
Creative Director: Samuel Garlöv
Client Director: Björn Mellstrand