Description
Small businesses in Finland have been hit hard and many brick-and-mortar stores have been left deserted. This is why a Finnish teleoperator Telia decided to turn empty business places into Christmas displays. Goal is to encourage people to do their Christmas shopping at the small business brick-and-mortar stores located close by. This campaign is a continuation of last spring's campaign where Telia Finland donated their advertising space for small businesses.
This professional campaign titled 'Christmas displays' was published in Finland in December, 2020. It was created for the brand: Telia, by ad agency: TBWA. This OOH Outdoor medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted almost 4 years ago.
Credits
Advertising Agency: TBWA\Helsinki, Finland
Chief Creative Officer: Jyrki Poutanen
Executive Creative Director: Mikko Pietilä
Executive Account Director: Anna Masalin
Creative Director: Markus Nieminen
Account Director: Laura Somervalli
Art Director: Fredrik Stürmer, Nelli Immonen
Senior Creative, Copywriter: Emma Kanninen
Graphic Designer: Riikka Häkkinen, Birgit Harinen
Junior Copywriter: Tuuli Linna
Project Manager: Satu Heikkonen
Communication Strategist: Paula Sonne
Junior Communication Specialist: Saana Simander
Copywriter: Satu Ekman
Creative Strategist: Joonas Hokka
