Merrick Pet Care

Dogs Are In Charge

Agency: The Escape Pod


To support the campaign, Merrick and Harris Poll conducted a survey asking pet parents about the loving, thoughtful and hilarious things they do for their dogs. And, the resulting insights further confirm that dogs are the ones who are running their world. A couple of interesting stats:
• Nearly seven out of 10 pet parents admit that their dog is their favorite member of the household (69%). And, in households with kids and spouses, this admission still holds true – the majority of parents with children under 18 as well as pet parents that are married agree that their dog is their favorite member of the household (both at 61%);
• More than six out of 10 of millennial (ages 18-34) dog owners (62%), say they make decisions about social plans based on their dog’s schedule;
• About four out of 10 pet parents have taken their dog on vacation (43%) and spend more money on stuff for their dog than for themselves (40%);
• More than three out of four unmarried dog owners (77%) let their dog on the furniture in their home;
• The majority of Millennial (ages 18-34) pet parents, which is the largest subset of dog owners, think their dog eats higher-quality food than they do (55%)
• One out of four pet parents (25%) have bought a car or home with their dog in mind

This professional campaign titled 'Dogs Are In Charge' was published in United States in April, 2019. It was created for the brand: Merrick Pet Care, by ad agency: The Escape Pod. This Film medium campaign is related to the Pets industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: The Escape Pod, USA
Managing Director & Founder: Norm Bilow
Executive Creative Director & Founder: Vinny Warren
Chief Executive Officer: Celia Jones
Director of Integrated Strategy: Tyler Moore
Executive Creative Director: Derek Sherman
Creative Director: Ryan Dickey
Associate Creative Director, Art: Austin Arnold 
Associate Creative Director, Copy: Anthony Williams 
Agency Producer: Marianne Newton 
Agency Producer: Annelise Smith 
Director of Accounts: Matthew Johnson
Senior Account Executive: Lauren Glazier
Account Executive: Allegra Sunday
Production Business Manager: Cindy Mayer
Production Company: Optimus One
Director/DP:  Jamieson Mullholland
VO Record & Final Audio Mix:


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