G for Glo On

Smart phone is an integral part of the modern day to day life. Almost 53Mn+ people in Bangladesh have smartphone. An onscreen keyboard is the most common feature in a smart phone. Among the smartphone users 70%+ people use Ridmik keyboard on a daily basis. However, these widely used feature was never considered as an option to serve ads/ to communicate with the audience.

Our objective was to introduce advertisement in a new digital touchpoint which has a substantial number of users for the brand to reach and standout in a way where people can’t ignore but have to notice the brand.

The core idea of the campaign was to aware maximum people about the new product. But in Bangladesh, most of the platforms that are available was previously used by Marico. For this new amazing product we wanted to explore a new option which was never used before and is widely used by audience. That’s when the Ridmik Keyboard came into play. This is one of the most popular media among the smartphone users but had never come into consideration by any brand before.

We entered into the strategic partnership with Ridmik that matches all the criteria to deliver the results. We decided to launch the Glo On brand in the time of its launching with a new version of innovation that created a huge hype, single time once in a lifetime campaign by showing ads through keywords match. Every time someone types g/G/গ, the Glo On ad appears & stays in the mobile screen for 3 seconds & then disappear. Simultaneously, logo branding was also running under this campaign & had a CTA to land on Glo On products page on Daraz when clicked.

The amazing communication and the overwhelming mobile placement helped the brand to achieve its goals by reaching 3.6M+ and also helped to reduce brands display banner CPM by 40%. We also served 20M+ impressions that ensured 100% viewability.