Fries for the Road

Agency: TBWA


Bringing home McDonald’s is supposed to make people happy. That once-overflowing box of golden goodness is arriving home empty, because it’s impossible to leave the Drive-thru without stealing a fry. Or thirty. To solve this problem, we redesigned the regular take-out bags with an extra pocket for free fries on the outside to enjoy on the road. Now people can leave the take-out bag closed and their relationships intact, while still enjoying the fries they know they were going to eat anyway.

This professional campaign titled 'Fries for the Road' was published in Argentina in November, 2017. It was created for the brand: McDonald's, by ad agency: TBWA. This Direct medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 5 years ago.


Advertising Agency: TBWA, Buenos Aires, Argentina
Chief Creative Officer: Pablo Poncini
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Art Director: Sebastián Taits
Copywriter: Leandro Vaccarini
Agency Producer: Charly Agüero
Account Management: Nadia Faour, Sofía Pumarega
Planning: Emilia Araujo
Production Company: Oruga Films
Directors: Martin Levi, Federico Russo
Executive Production: Ioni Borisonik
Producers: Ariel Fainholc, Rodrigo Pedemonte
Cinematography: Juan Peña
Post: Martin Kowal, Santiago Travi
Editor: Hernán Garbarino
Mix: Martin Porta
Music: Noroeste Música


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