ADVERTISING

Description

1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity.
We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago.

This professional campaign titled 'El Mundo' was published in Puerto Rico in April, 2018. It was created for the brand: Proyecto Chiringa, by ad agency: Arco Publicidad. This Direct medium campaign is related to the Media industry and contains 2 media assets. It was submitted almost 4 years ago.

Credits

Advertising Agency: Arco Publicidad, San Juan, Puerto Rico
Creative Director: Jonathan Diaz
Art Director: Juan Carlos López
Copywriter: Adriana Miranda

ADVERTISING

iStock Essentials

Greater Blue-eared Starling (Lam...

Artist: Proyecto Tierra

iStock Signature

Tower Crane with PROYECTO Word -...

Artist: porcorex

iStock Signature

PROYECTO Spanish 3D Word on Chal...

Artist: porcorex

iStock Essentials

Elephant top grass in a natural ...

Artist: Proyecto Tierra

iStock Essentials

Lioness walking together with tw...

Artist: Proyecto Tierra

iStock Signature

PROYECTO Buzzword Cubes - Spanis...

Artist: porcorex

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.