1979. The Pan American Games are held in Puerto Rico. Among 3,700 athletes, the Puerto Rican Basketball Team made history. Basketball is taken very seriously in the Island. “Nuyorican Basket” is a documentary that tells the story of this Team, which became an inspiration for an entire country. The documentary would premiere in July 8th, 2017, in the Roberto Clemente Coliseum. Our mission was to fill the Coliseum to maximum capacity.
We decided to promote the film in the oldest and dearest newspaper of Puerto Rico, which covered the ‘79 Games: EL MUNDO. The problem: the newspaper closed its doors 30 years ago.
This professional campaign titled 'El Mundo' was published in Puerto Rico in April, 2018. It was created for the brand: Proyecto Chiringa, by ad agency: Arco Publicidad. This Direct medium campaign is related to the Media industry and contains 2 media assets. It was submitted almost 4 years ago.
Advertising Agency: Arco Publicidad, San Juan, Puerto Rico
Creative Director: Jonathan Diaz
Art Director: Juan Carlos López
Copywriter: Adriana Miranda