Description
'Friedreich&I' is a poignant and imaginative story that sheds light on Friedreich's ataxia, a rare neurodegenerative disease that progressively limits mobility and often leads to severe complications. The film follows the life of a young girl who first encounters Friedreich, a kind and furry imaginary friend, at the age of 8. As she grows, Friedreich remains by her side, complicating her daily life in ways that mirror the devastating effects of the disease.
Through a blend of fantasy and reality, the film creates a powerful metaphor for the invisible struggles of living with a rare illness, ultimately revealing that Friedreich is not a friendly companion but the manifestation of a lifelong condition. With stunning visuals and sensitive storytelling, 'Friedreich&I' raises awareness about Friedreich's ataxia and invites meaningful conversation about rare diseases in an emotionally impactful yet approachable way.
This professional campaign titled 'Friedreich & I' was published in Portugal and Spain in April, 2025. It was created for the brand: Biogen, by ad agency: VML Health Spain. This Content and Film media campaign is related to the Pharmaceutical industry and contains 5 media assets. It was submitted 2 months ago by Global Head of Craft, Health: Natxo Díaz of VML.
Credits
Brand: Biogen
Client: Ana Van Koningsloo, Aarón Añover
Agency: VML Health Spain
Global head of craft: Natxo Díaz
ECD: Rodrigo Vicente
Head of art: Leo Rincón
CD: Eduardo Domínguez, Meritxell Ruiz
Copywriters: Triana Sánchez Montesinos, Ana-Sofía Chávez
Art Directors: Cristina Pascual Vañó, Cristina Calabuig
Motion designers: Luis Lemes, Nicolás Sierra
Editor: Manuel Ojedo
Account: Cristina Crespo, Mayte Pou
Production company: La Boutique77
Film Director: Pablo Arreba
Executive producer: Antonio Campos García, Paula Mira
Production director: María Izquierdo, Raquel Güendían
DOP: Marino Pardo
Editor: César monzón, Gloria Marín
Postproduction Director: Juan Eduardo Peso
Art Director: Marina Fernández
Stilism: María Elena Soriano
Music and Sound Design: CANJA AUDIO CULTURE
Music director: Eduardo Karas, Filipe Resende
Executive producer: Nessa Mafra
Project directors: Ana Flor Bohrer, Flavia Medeiros, Mariana Aldrigue, Tai Shimizu, Fabi Lugli
Music: Bruno Vieira Brixel
Sound Desing: Diego Zorrilla, Levi Mynssen de Mello
Audio Production: Filipe Lopes, Bruno Vieira Brixel
Colour grading: Grade Punk
VFX: Pedro Rodríguez Estudio
