Description
In early 2025, Copenhagen Zoo launched the new strategic platform “Saving wildlife together”, emphasizing the diversity of the zoo as well as their wildlife conservation efforts all over the world.
For their next activation, Copenhagen ZOO released a bus ad onto the streets of Copenhagen, featuring the unique panther chameleon. The bus is adorned with a chameleon on either end, flanking boarding and disembarking passengers from both sides. The design creates the illusion that the chameleon’s use their tongues to hunt and eat and at the same time open the doors for the passengers on the bus.
This professional campaign titled 'Saving wildlife together' was published in Denmark in April, 2025. It was created for the brand: Copenhagen Zoo, by ad agency: DBCO - Defining Brands Co.. This OOH Outdoor and Print media campaign is related to the Education, Hospitality, Tourism, and Travel and Tourism industries and contains 2 media assets. It was submitted about 1 month ago.
Credits
Advertising Agency: DBCO - Defining Brands co.
Media Agency: Out of Home Media
Client: Copenhagen ZOO
Creative Team: Jacob Bernit, Flemming Holm, Mads Trondhjem Haakansson, Max Bæk Tellefsen, Sofie Mai Mogensen, Sigmundur Jökull Áskelsson, Bertil bjørn grenaae-wiehe
