ADVERTISING

Raparigas da Bola

Change The News

Agency: Havas

Description

AR GUERRILLA FROM NGO RAPARIGAS DA BOLA PROVES THAT THERE IS NO LACK OF NEWS-WORTHY, FEMALE-ATHLETE STORIES.
If the newspaper don´t give column space to women athletes, then they took it by force, or rather, by intelligence.
The group Raparigas da Bola (English translation: Ball Girls) released its latest guerrilla activation to try and reduce gender inequality in sports media coverage.
In the week that marks International Women’s Day, the group highlighted the following message: what’s the point in celebrating the date if the front covers of sports newspapers are still predominantly covering only male athletes.

This professional campaign titled 'Change The News' was published in Portugal in March, 2022. It was created for the brand: Raparigas da Bola, by ad agency: Havas. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 5 months ago by Senior Copywriter: Bernardo Tavares of Havas Lisbon.

Credits

Advertising Agency: Havas Worldwide Portugal, Lisbon, Portugal
Production Company: Garage, Do You Play??
Post Production Company: Glimpse
Sound Production: Estúdio Casa Da Árvore
Development: Studio Akt Creative
Ecd: Paulo Pinto
Creative Director: Ana Torres
Creative Director: José Vieira
Copywriter: Bernardo Tavares
Art Director: Sávio Hatherly
Designer: Tito Gouveia
Content: Cláudia Lopes
Content: Cláudia Martins
Account: André Palma
Account Director: Sérgio Resende
Marta Faria: Client
Developer: Leo Gomez

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