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KFC

Bottomless Bucket

Agency: Ogilvy South Africa

Description

Sibs returns to his small hometown with a bucket of KFC, unaware it’s anything special. That is, until his old high school assistant principal helps himself to the last piece—only for more chicken to appear.

Word spreads fast. The bucket makes its way through the town, astonishing the aunties, the local boxing gym, and even the small-town mayor. Soon, it’s no longer just a meal—it’s a phenomenon.

With the bucket now a town-wide obsession, Sibs pulls off a daring heist—to steal back his own chicken. But as he tries to make his escape, he realises one thing: there’s no outrunning the Bottomless Bucket. The whole town is already waiting for him… at his granny’s house.

This professional campaign titled 'Bottomless Bucket' was published in South Africa in April, 2025. It was created for the brand: KFC, by ad agency: Ogilvy South Africa. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 15 days ago by Mr: Greg De Gidts of Darling .

Credits

Brand Team:
CMO: Grant Macpherson
Marketing Director: Mukundi Munzhelele
Senior Brand Manager: Thabiso Mabitsela
Agency: Ogilvy
Executive Creative Director: Snooze Kambuwa
Creative Director: Hosana Mthembi
Agency Creative Group Head Art Director: Noelle Augustus
Copywriter / Scriptwriter: Brandon De Souza, Tiffany Morris (Creative Group Head Copywriter)
Agency Producer: Tshepiso Moerane
Group Account Director: Mpho Tlhabanelo
Business Director: Roshan Williams
Film Production Company: Darling Films
Director: Zee Ntuli
Executive Producers: Melina Mcdonald & Lorraine Smit
Producer: Anastasia Tsobanopulos
DOP: Adam Bentel
Production Manager: Elani Van Rooyen
Production Art Director: Tamzyn Botha
Wardrobe Stylist: Amy Zama
Key Grips: Thomas Wahl
Gaffer / Lighting: Andre Beumer
Hair & Makeup: Orli Meiri
Unit Manager: Douglas Machogo
SFX: Precision Stunts & SFX / Tertius De Lange
Sound Operator: Lebogang Nkoana
Editing Company: Left Post
Offline Editor: Evy Katz
Post Production Facility (Online): Marco Raposo De Barbosa
Grader / Colourist: Terry Simpson
Online Artist: Marco Raposo De Barbosa
Sound Designer: Chris Snyman
Recording Studio: Tiger Fight & Zing Audio
Sound engineer: Chris Snyman
Music / Sound Composition: Chris Snyman

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