Biogen FundAME


Agency: VMLY&R HEALTH Spain


'Invisibles' is an awareness campaign to make visible all the lives behind Spinal Muscular Atrophy (SMA), a highly disabling rare neurodegenerative disease.

The challenging reality of SMA patients is invisible to most of society. But there are many more people behind someone with SMA. Lives whose invisible work makes it possible for patients to lead a better life.

This professional campaign titled 'Invisibles' was published in Portugal and Spain in June, 2022. It was created for the brands: Biogen and FundAME, by ad agency: VMLY&R HEALTH Spain. This Digital, Film, and Print media campaign is related to the Health, Pharmaceutical, and Public Interest industries and contains 5 media assets. It was submitted almost 2 years ago by Global Head of Craft, Health: Natxo Díaz of VMLY&R.


Chief creative Officer: Natxo Díaz
Creative Director / Head of Art: Leo Rincón
Creative Supervisors: César Pérez, Adrián Poveda, Eduardo Domínguez
Copywriters: Natxo Díaz, César Pérez, Catalina Segura, Eduardo Domínguez
Art Directors: Leo Rincón, Adrián Poveda
Account team: Cristina Crespo, Mayte Pou, Patricia Ruiz
Client team: Ana Vanko, Mónica Excusa, Inés Drake
Production Company: LaBoutique77
Director: Pablo Arreba
Executive Producer: Antonio Campos
DOP: Jorge Roig
Photographer: David Valor
VFX: Leonardi Web
Postproduction Director: Juan Eduardo Peso
Color grading: Nadia Khairat
Sound Design: Juan Eduardo Peso


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