Discreetly communicating to local and Arab women on a subject that is taboo in their culture through the use of a unique yet cost effective method in a very unexpected venue.
This professional campaign titled 'Footnote for the breast' was published in United Arab Emirates in January, 2017. It was created for the brand: Medcare Women & Children Hospital, by ad agency: The Classic Partnership. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: The Classic Partnership, Dubai, UAE
Executive Creative Director: Alok Gadkar
Creative Directors: Leslie Paul, Alok Gadkar
Art Directors: Ashwin Pednekar, Alok Gadkar
Copywriter: Leslie Paul
Account Director: Pulkit Vasisht
Account Manager: Paras Ali
Head of Production: Vitthal Deshmukh
Production Manager: Shankar Chidambaram
Production Executive: Zohra Ameen
Senior Producer: Ashwin Menon
Director of Photography: Prasad Paniker