Every official football game starts with a coin toss to determine who starts the game, and the coin? It goes back to the referee's pocket. But not this time... Thanks to an inspiring campaign, for the first time ever, in every football game of the Israeli premier league, that coin was donated to a non-profit organization helping terminally ill children fulfill their dream.
This professional campaign titled 'Every coin matters' was published in Israel in March, 2017. It was created for the brand: Fulfilling Dreams, by ad agency: Bruckner Yaar Levi. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 7 years ago.
Advertising Agency: Bruckner Yaar Levi, Tel Aviv, Israel
Creative Director: Adam Peled
Art Director: Udi Ovadia
Copywriter: Dror Lavi
Account Supervisor: Gil Shalom
PR: Meidan Zwiebel