The excitement of Durga Puja arrives in many shapes and forms – we, at MYNDROOT, were commissioned with a culinary promotion project for our client Mohor Kutir Resort at Santiniketan. Now, with the arrival of the festive Durga Puja season, we decided to battle it out against hunger, an indelible part of every earthling’s life!
The result was out in the form of a concept campaign where we handpicked a few speciality dishes available at Mohor Kutir and re-imagined Mohor Kutir’s in-house restaurant Panchmeshali’s delectable food menu as an array of weapons to fight the demons of hunger. Thus, aligning the same concept with the festive days of Durga Puja, an assortment of prawns became the trident, a shoal of Pabda fishes came to be the many-budded lotus; Alu Posto – a beloved Bengali delicacy got sharpened to hold the shape of an axe and a healthy chunk of mutton became the feared club, while the sweet and juicy Rasamalai came to be the Goddess’s shield!
We were pretty sure that connoisseurs would honestly appreciate the art and the allure of the food campaign that has garnered positive responses from our client’s target audience, encouraging us to further innovate in our future endeavours.
This professional campaign titled 'Food-Astra' was published in India in October, 2022. It was created for the brand: Mohor Kutir Resort, by ad agency: Myndroot. This Content and Digital media campaign is related to the Food, Hospitality, Tourism, and Travel and Tourism industries and contains 5 media assets. It was submitted over 1 year ago by Director: Subhajit Ghosh of Myndroot.
Creative Agency: Myndroot, Kolkata
Chief Creative Officer: Ankit Bhattacharyya
Art Direction: Akash Mondal
Art Associate: Biswajit Khan / Sourish Nayak
Copywriter: Abhidip Ray / Srinjani Roy
Brand Manager: Debpratim Das
Service Lead: Indira Mukherjee
Digital Manager: Dwaipayan Das / Sanchali Chakraborty