Missable Figures

Agency: Ogilvy


Even with the growing voices for gender equality across the world, there are still very few women in key positions of influence in Nigeria.

This digital concept highlights how ridiculously small the percentage of women in several fields across Nigeria is by using the layout of our visuals to show proportion. #MissableFigures highlights the gender unbalance in Nigerian society and encourages key stakeholders to act by expanding opportunities for women in these fields.

This professional campaign titled 'Missable Figures' was published in Nigeria in March, 2022. It was created for the brand: Ogilvy, by ad agency: Ogilvy. This Content, Design, and Digital media campaign is related to the Media and Professional Services industries and contains 8 media assets. It was submitted about 1 year ago.


Advertising Agency: Ogilvy Nigeria, Lagos, Nigeria
Chief Creative Officer: Henry Akpede
Creative Director: Jolomi Awala
Deputy Creative Director: Kayode Sanwo
Copywriter: Talha Tajudeen
Art Director: Ifeoma Okonma
Group Account Director: Seyi Layade
Head Of Strategy: Adeola Kayode
Head of Digital: Vikas Parihar


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