Ayu health

Awareness for prostate cancer

Agency: Alter Marketing

Doctors utilise a technique called (DRE) to look at the lower rectum and other internal organs. This treatment is a quick and simple way to examine a man's prostate gland. However, a widespread misperception about this test is that it is uncomfortable and embarrassing. It's past time for you to begin viewing it as a health issue rather than something to be ashamed of.

Prostate cancer is one of the cancers in men that is most frequently diagnosed. Additionally, more than 40% of men indicated that they were concerned about being awkward and embarrassed during the DRE exam, especially if it was their first time going through screening. It's time for you to stop thinking that these tests are embarrassing and start caring about our health.

Initially, prostate cancer typically exhibits little or no symptoms. It has the potential of spreading to other organs if not detected in a timely manner. Therefore, the best way to stay ahead of the game is to take the tests periodically.


When it comes to prostate cancer, men typically choose comfort over health. Men frequently complain that seeing the doctor have their prostates examined is uncomfortable. This campaign aims to dispel the myth that getting your prostate tested is a humiliating experience.

This professional campaign titled 'Awareness for prostate cancer' was published in India in November, 2022. It was created for the brand: Ayu health, by ad agency: Alter Marketing. This Digital medium campaign is related to the Health industry and contains 3 media assets. It was submitted over 1 year ago.


Advertising agency: Alter marketing
Creative director: Ashwin Setin
Copywriter: Akshay Crasta
Designer: Shashikala Prabhu

Mohor Kutir Resort


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