Bhavani, the Mother

This Durga Puja, Mohor Kutir celebrates divinity in its purest form with ‘Bhavani, the Mother’. Nestled in Bolpur, Santiniketan, a land rich in Santhali culture and tradition, Mohor Kutir’s campaign is more than a festive tribute; it is an ode to the women who bring the place to life. With the majority of its female staff belonging to the Santhali community, the property’s heart beats in rhythm with their heritage, strength, and resilience. Myndroot’s vision was to reflect this authenticity by reimagining the deities in the indigenous Santhali style, weaving cultural pride and artistry into every frame.

Ganesh’s playful wisdom, Lakshmi’s grace, Saraswati’s knowledge, Kartikeya’s courage, and Durga’s unmatched strength - captured in intricate indigenous textures. The campaign marries the Santhali culture with timeless storytelling. The visuals are minimal yet rich, maintaining the proper balance. Every element, colour, composition, and form was thoughtfully curated to evoke a sense of reverence while engaging today’s audience.

‘Bhavani, the Mother’ is a heartfelt homage, honouring the Santhali people of Santiniketan, their cultural roots, and the enduring power of the divine Mother. It is a celebration of devotion, heritage, and the spirit that binds both.