Description
During the regional soccer classic Atletiba (CAP X CORITIBA), a special flag, manufactured in canvas, with transparency in the centre, was simulating a TV, that was stretched by the stadium present supporters. The flag also spreads the RPC slogan that is: "Your life passes here". The action happened in the beginning of the game and was transmitted live for the whole state of Paraná. More than 1 million persons accompanied the action on the tv, besides the 20 thousand persons who were in the stadium.
This professional campaign titled 'Flag' was published in Brazil in April, 2009. It was created for the brand: RPC TV, by ad agency: Beats. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 15 years ago.
Credits
Advertising Agency: Beats, Brazil
Creative Director: Mariel Fernandes
Art Director: Ricardo Hurmus
Copywriter: Sulivan Cruz
Photographer: Thiago naka