Imaginarium is a store that offers creative gifts, products with unique and fun design. To sell these minibags, we thought in objects that fit, but probably no one would carry inside the bags. The idea was to work with the unusual, which is what Imaginarium has in its essence, to show the size of the minibags in a fun and very unusual way.
This professional campaign titled 'Fits even the unimaginable' was published in Brazil in December, 2019. It was created for the brand: Imaginarium, by ad agency: Rai. This Design medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted over 3 years ago by Art Director: Cacá Passos.
Advertising Agency: Rai, São Paulo, Brazil
Creative VP: Mauricio Cavalcanti
Creative Director: Cassio Guiot
Creative Director: Cacá Passos
Creative Director: Min Park
Art Director: Taisa Lira
Art Director: Cacá Passos
Copywriter: Karina Schubert
Copywriter: Cassio Guiot
Photographer: Julia Von Zeidler