Description
This film is about encouraging the elderly to try something new for the first time and loving it!
Shares CCO, Ogilvy & Mather Italy, Giuseppe Mastromatteo, “…no sappy undertones or easy tears, which would have made our task easier. Instead, we raised the bar and created a video full of energy, positiveness and joy of living…”
The story debunks all preconceptions and stereotypes, as Pino Auber, a 79 year-old man appears atop a ten meter platform to dive into an Olympic size swimming pool while budding young divers train and watch on.
This professional campaign titled 'First time, anytime' was published in Italy in March, 2017. It was created for the brand: WE100, by ad agency: Ogilvy. This Experiential medium campaign contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: Ogilvy & Mather, Italy
Chief Creative Officers: Giuseppe Mastromatteo, Paolo Iabichino
Client Creative Directors: Marco Geranzani, Giordano Curreri, Matteo Pelo
General Manager: Alessandro Pierobon
Client Service Director: Erica Dellago
Account Executive: Camilla Fiorentini
Head of Planning: Filippo Ferraro
Planner: Luca Tapognani
Choice Architect: Emanuela Lovotti
TV Producer: Lorena Padovan
Director:
