Description
Purity has always been the cornerstone of all forms of communication, particularly within the realm of the oil, ghee, butter, and rice industry, as well as its associated products. While the pursuit of purity has often been a fiercely competitive arena, we have discovered our unique niche by reconnecting with our origins. Reflecting on past generations, it becomes evident that authenticity and purity were at their zenith. Much like the passage of time, as we age, we often lose the true essence of purity amidst the myriad distractions and responsibilities that surround us. It is only by returning to our roots that we can rediscover the genuine essence of purity. In this spirit, and under the esteemed legacy of our 127-year-old brand, Finlay, we are proud to introduce a new series of products, encapsulating the profound message: "ফিরে যাই শুদ্ধতার শিকড়ে," which translates to "Returning to the Roots of Purity." This philosophy not only honours our heritage but also reaffirms our commitment to the timeless values of authenticity and purity.
To reconnect the consumers with authentic purity found in roots and nature we selected premium packaging features to be incorporated in the packaging design to convey the message of the brand’s rich heritage to the consumers. The innovation of earthy raw tones gave it a unique touch. And to mark the brand’s deep connection with Bangladesh’s soul and soil “ Nakshi Katha” motif elements came into play. Using hard plastic and a darker tone for Mustard oil packaging, giving it a category norm-breaking design. Incorporating the see-through feature for which people can see the package, inside. Positioning the see-through around the logo puts the logo in the consumer gaze easily increasing functionality and enabling minimalism. Keeping the overall design modern, simple and minimal.
This professional campaign titled 'ফিরে যাই শুদ্ধতার শিকড়ে - Finlay' was published in Bangladesh in September, 2024. It was created for the brand: Finlay, by ad agency: Analyzen. This Design, Digital, and Film media campaign is related to the Food and Household Products industries and contains 7 media assets. It was submitted 9 days ago.
Credits
Advertising Agency: Analyzen Bangladesh Ltd.
Risalat Siddique - The Man of Steel (Chairman)
Sumit Saha - The Rainmaker (Managing Director)
Sawlat Al Zaman- The Terminator (Brand Director)
Turas Ayman - Loki (Creative & Planning Director)
Md Azharul Amin Russell - Black Panther (Creative Director)
Reasat Amin- (Brand Supervisor)
Nishat Tasnim - Eleven (Strategic Planning Manager)
Rohit Hasan Kislu - Feluda (Associate Creative Director)
Ashfique Ahmed Aunik - Black Noir (Copy Manager)
Noor Minara Konica - Wednesday Addams (Copy executive)
Sultan Mahmud - Hitman (Assistant Art Manager)
Rohibul Islam - Peter pan (Art Executive)
Production House: True North Films
Director: Rasel Sikder