Find Your Difference
An integrated campaign for the communications of all Istituto Europeo di Design events, with the aim of promoting its offer to different target audiences in all the cities where it is present. We have not simply declines visuals on different platforms. We chose to engage the target fluidly and with flexibility. From websites to social media, from guerrilla marketing to out-of-home advertising: adapting the language for each medium.
This professional campaign titled 'Find Your Difference' was published in Italy in September, 2019. It was created for the brand: IED Istituto Europeo di Design, . This Outdoor medium campaign is related to the Education industry and contains 3 media assets. It was submitted about 4 years ago.
Advertising Agency: Imille, Milan, Italy
Strategy Director: Ilaria Graziadio
Copywriter: Agnese Fumagalli
Art Director: Marco Angelini
Creative Director: Luca Pedrani