Find your Courage

Tapping into the phenomenon of “liquid courage” and often the overdrinking that causes it, we launched a campaign that promoted moderation. But not the typical, finger-wagging type. This one focused on real bravery to make courageous decisions without overconsuming the “liquid”.

It might seem odd for a brewery to run a responsible drinking campaign, but that’s what Whistle Buoy’s brand is all about—supporting fun culture, not drinking culture.